The goal of guerrilla advertising is to create a memorable experience for the consumer, which can help to increase brand awareness and generate buzz around a product or service. It’s particularly effective for brands that want to target a younger, more urban audience, or for those looking to create a sense of excitement and urgency around a product or event.

However, it’s important to note that guerrilla advertising can sometimes be controversial or disruptive, and there’s a fine line between being creative and being offensive or intrusive. Brands need to be careful to ensure that their tactics are appropriate, legal, and aligned with their overall marketing strategy.